Actor Greg Morris's short-lived recording career is probably an illustration of the power of networking. Morris started showing up at music events in 1968 and suddenly had a recording contract with Dot Records, even though he wasn't a singer or musician.
How do you record a vocal album when you're not a vocalist? It's simple: Don't sing.
On his lone album, Morris doesn't sing a single note—he just recites the lyrics of every song over instrumental backing à la William Shatner, whose debut album, The Transformed Man, was released by Decca Records later in 1968.
Could Dot Records' experiment with releasing an album of recitations by an actor from a television action/adventure/crime series (Greg Morris) have influenced Decca Records' decision to release a similar album of recitations by an actor from a television action/adventure/sci-fi series (William Shatner)? It makes you wonder.
Morris was a Cleveland-born actor who began appearing in television shows in the early 1960s and then landed a plum role in 1966 on Mission: Impossible, in which he played Barney Collier, the gadgeteer and technical whiz of the Mission Impossible Force. Despite his extensive television credits, this role came to define him, and he reprised the role on The Jeffersons in the early '80s and in the reboot of the Mission: Impossible TV series in the late '80s.
But 1968 is the year of interest to us, because that was the year in which Morris's entire discography as a vocalist was released.
In March 1968, Morris was a Grammy award presenter at the NARAS (National Academy of Recording Arts and Sciences) dinner in Hollywood. I'm guessing that this is when Morris made the connections that led to his record deal.
In May, Jet reported that Dot Records threw a reception for Morris at Toots Shor's Restaurant in Manhattan. Also in May, Billboard reported that:
Erwin Barg, Midwest promotion chief for Dot Records, and Dot Record Distributing branch manager Morry Goldman were co-hosts at an April 19 party introducing Greg Morris. The star of TV's "Mission: Impossible" has a new Dot album.This must have been an album release party or a pre-release party, because the album wasn't listed as a new release in Billboard until April 27, and it wasn't reviewed until August. William Shatner's debut album, The Transformed Man, didn't appear in Billboard until November of 1968.
Morris's album, for you..., was a weird album and wasn't a big seller, although Dot promoted "Come Rain or Come Shine" as a single.
In Argentina, Spanish-language versions of two songs from Morris's album—"El Reflejo del Amor (The Look of Love") and "Cuanto Mas te Vea ("The More I See You")—were released on a single.
Because of the commercial failure of these records, Dot dropped him, and he returned to acting and continued to rack up television credits until his death from cancer in 1996.
Morris had no commercial recordings after 1968 but appeared on a couple noncommercial albums of PSAs. One was the 1970 antidrug album If You Turn On, and another was an album that promoted the US government's Office of Economic Opportunity Vista program, which also featured PSAs by Pat Boone and Leonard Nimoy.
Click here to listen to Greg Morris's "The Look of Love."
And here for Greg Morris's rendition of "The Twelfth of Never."
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